World sports equipment giant Adidas announced on Tuesday the suspension of its sponsorship of the Russian Football Federation due to the war with Ukraine. The measure was informed by a company spokesperson.
“Adidas suspends, with immediate effect, its sponsorship of the Russian Football Federation”, declared the brand, which in 2020 recorded 2.9% of its turnover in the region of Russia, Ukraine and countries of the former Soviet Union.
On Tuesday (28), UEFA terminated its contract with Russian energy giant Gazprom, estimated at 40 million euros. The sponsorship covered the Champions League, international competitions organized by UEFA and Euro 2024.
Also on Tuesday, another heavy blow was announced for Russian football, after FIFA’s decision to exclude the national team from the World Cup in Qatar-2022.
Contracts from sponsors and sports equipment companies have also been discontinued in other sports such as cycling.
This Wednesday, the bike manufacturer LOOK decided to end its sponsorship with the Russian team Gazprom-RusVelo, a member of the UCI Pro Team, the second division of men’s road cycling. The contract was signed at the beginning of the year.
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