Hugo Boss has created a virtual reality wardrobe

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The models are processed to obtain accurate measurements of each consumer’s body, giving them an accurate picture of how the clothes will fit them.

The brand Hugo Boss created virtual reality wardrobe which allows online shoppers to try on clothes using personalized avatar.

The German brand collaborated with the company Reactive Reality, which provides clothing testing services in a virtual fitting room. The service is initially available for customers from Germany, the UK and France.

Shoppers can test thousands of products through personalized models created through Reactive Reality’s PITCTOFiT platform.

The models through processing obtain accurate measurements of each consumer’s bodygiving them an accurate picture of how the clothes will fit them.

“We are incredibly excited to announce our partnership with Hugo Boss,” said Reactive Reality CEO and Co-Founder Stefan Hauswiesner.

“We know that the global pandemic has significantly accelerated the fashion retail market and we want to help retailers keep up with the demands of consumers who are looking for new and exciting ways to shop online,” he said.

“Some consumers may not yet feel confident enough or dare to go to brick-and-mortar stores, so our technology, which can be integrated into any online store or shopping app, offers the perfect solution for both sides he added.

RES-EMP

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