#Hashtag: Who is Casimiro, Brazilian streamer who became a phenomenon on social networks

Casimiro Miguel, Casimiro, Casimito or just Cazé. A phenomenon on social networks, he was elected the personality of the year in 2021 at the country’s biggest eSports award, eSports Brasil. Last year, he also won two other awards, the revelation of the year at the Best in Sports Media and the Twitcher of the Year, iBest Award.

At 28 years old, Cazé is one of those people who does a little bit of everything. The carioca is a youtuber, streamer, gamer, sports journalist and presenter – he is not ex-BBB because he has not yet entered the reality, but fans wanted him to be included among the participants of the cabin group.

The content of the influencer and streamer is diluted on the internet in several channels. On YouTube there are three: Casimiro, Cortes do Casimito and Casimito – Goals of the Round. Together, the channels have more than 2 million subscribers. On Twitch and Instagram, there are more than 1.4 million fans each, and another 1.2 million on Twitter.

Casimiro has been known by sports program lovers since before his fame as a streamer. In the old Esporte Interativo, a cable TV channel that is now called TNT Sports, Cazé presented the program El Games and participated in De Sola (this one only on the channel’s YouTube page). Vasco’s fan, takes his passion for cruzmaltino on his social media.

In 2021, two years after a brief stint at SBT Sports Rio, Casimiro took off from time to time when he started to dedicate himself to lives on Twitch (a broadcast platform used by gamers) commenting on football games. In an interview with Notícias da TV, the streamer revealed that he will leave SBT and that, depending on negotiations with TNT, he may leave TV permanently. The changes indicate greater dedication to lives, which usually earn millions of reais for the biggest names in the country, including Casimiro.

The new internet sensation tells, in a video published in December 2021, that he got rich making videos and lives on Twitch. “I’ve never been poor, but I’ve never been rich. And people know, right? That with the live I got rich, man. There’s nowhere to run, the reality is just one, I’m not going to be ‘oh, no, because I don’t know what’. No, with the live… rich”, he says. The video already has over 2.4 million views.

The relaxed atmosphere of Casimiro’s exhibitions and funny catchphrases are reproduced to exhaustion. He was the one who “put this in” and made enough money to pay for everything on Pix.

Great enthusiast of the new payment system launched by the Central Bank in October 2020, Cazé popularized another catchphrase that is certainly known by merchants: do you accept pix?

The videos, from YouTube and Twitch, are like a conversation between friends. It’s all there: the profanity, the slang, the expressions.

Without running away from subjects whose opinions are usually passionate, the streamer makes it clear that he does not like President Jair Bolsonaro:

Another example was his message of reinforcement of the importance of the booster dose of the Covid vaccine, which ended up being shared by the mayor of Rio de Janeiro, Eduardo Paes (PSD), whom Casimiro calls “his pet politician”.