Under the coordination of the European Commission, the Consumer Protection Network (SPA) launched an enforcement action against Star Stable Entertainment AB to ensure a safer and transparent experience for players in the Star Stable Online game. The network asked the company to provide information on the business practices with which children are facing in the online game. With this action, the SPK network emphasizes the need to adapt their video games and business practices to children and to stop exploiting their vulnerabilities. Star Stable Entertainment AB now has one month deadline to answer the issues that are highlighted in the common position of the SPK network and to commit to dealing with specific proposals.

In addition, the SPA network today presents fundamental principles to help the video game sector comply with EU rules to protect consumers and consumers with regard to virtual currencies in video games. These fundamental principles will help create a safer and more transparent experience for players. The Commission will organize a workshop in which the EU -active video game companies will be encouraged to present specific measures to implement these basic principles. The CPA network will monitor progress and may take further action if harmful practices continue.

Mr. Michael McGrath, Commissioner for Democracy, Justice, Rule of Law and Consumer Protection, said: “Children spend a lot of time on the internet, playing and interacting on social media. That is why they become the target of traders and advertisers. It is important to guarantee a safe online environment for consumers, and especially for children, so that they can enjoy toys without faced with unfair practices. I support the efforts of the SPK network and look forward to working with the video game manufacturers to protect consumers and children. ‘

Nikos Andritsos