The basic meaning of what it means to “gouge” something – typing key words and searching through links, images and quotes of information – it is almost past, according to the Google.

According to CNN, the search giant presented on Tuesday his vision of the future of internet search, presenting a series of updates aimed at shifting this Google search engine from a keyword processing box to a “digital agents” system that can detect the internet and answer the internet.

The announcements, which took place during the company’s annual conference, show that Google’s most important business is facing more competition than ever. Chatbots such as Chatgpt and artificial intelligence search engines, such as Perplexity, present an alternative way of searching for information and work -two issues that are firmly at the center of Google. Recently announced tools can be seen as an attempt to prove that the nearly 30 -year -old search engine does not lose its importance in the age of artificial intelligence.

“What all this progress tells me is that we are now entering a new phase of the change of artificial intelligence platform, where decades of research are now becoming a reality for people, businesses and communities around the world,” said Sundar Pichai, CEO of Google and her parent company Alphabet.

Google is expanding the AI ​​mode, which was previously only available to those who were enrolled to test early features through the Labs program to all US users through the Google App.

The main difference between AI mode and a standard Google search is the way it processes the questions. Instead of just looking at the whole question, the AI ​​mode analyzes the questions in hypotheses and creates additional searches based on these hypotheses to provide a more specific answer. Google says AI mode will soon use a person’s search history to further personalize the answers and users will also be able to connect it to other Google applications, such as Gmail.

In addition to how he processes the questions, the AI ​​Mode is expected to offer two basic new search ways: one who claims to carry out work on behalf of the user and another who will allow him to show google his surroundings using his phone camera. Although AI Mode is now generally available in the US, these two specific features will still require users to subscribe to Labs.

Google’s Project Mariner technology, which the company announced as a research original tool last year, will be able to perform certain tasks on behalf of a person and answer questions that usually require multiple steps, the company says. For example, one could ask a question such as “find two affordable tickets for the Reds race this Sunday” and Google will look for tickets, analyze the options and prices, complete autonomous forms and then find the tickets that fit the user’s criteria.

Initially it will be available for the purchase of tickets, restaurant reservations and bookings such as Ticketmaster, Stubhub, Resy and Vagaro, and will come to the Google App Labs section in the coming months.

The AI ​​mode on Google App also acquires a new feature that allows users to ask questions about the world around them. Visual search is nothing new for Google: The company’s Lens tool already allows users to ask questions about the photos they have taken.

But this feature goes this idea one step further, showing Google what a person sees in real time. The idea is to make it easier for Google to answer questions about complex tasks that are difficult to describe – such as if this toolbox in the toolbox is the right size for the bike frame that is being repaired – just by showing a phone and asking it.

Google has previously brought this visual search function to Gemini on Android, which is now expanding to the iPhones. But Tuesday’s announcement shows that Google considers it to be a key to the future of the search engine.

Google’s search engine is the main means of finding information on the internet for almost three decades. But this position is more challenged than ever because of the proliferation of artificial intelligence services by companies such as Openai and Perplexity, as well as other technological columns such as Apple, Amazon and Microsoft Their tools with advanced abilities of artificial intelligence. Openai, the main competitor of Google in the field of artificial intelligence, launched its own search engine.

Google’s increased competition became apparent earlier this month, when Eddy Cue, a senior Vice President of Apple, revealed in court that Google’s searches on the Safari browser in April had been reduced for the first time since 2002, Bloomberg said. The Gartner Market Research Company estimated last year that the volume of search engines would be reduced by 25% by 2026, as consumers are turning to artificial intelligence tools.