It has been 11 years since Facebook acquired Whatsapp for $ 19 billion and Meta has been on ads, signaling a significant change for the application.

Meta announced on Monday that businesses will now be able to run whatsApp ads that urge users to interact with advertisers through the application exchange functions.

Ads will only appear to users inside the WhatsApp “updates” to separate the ads from personal discussions.

The advertising debut in the messaging application is an important step in the plans of Meta Managing Director Mark Zakeberg to make WhatsApp “Next Chapter” in his company’s history, as CNBC’s Jim Cramer told 2022. Commerce about the impressive acquisitions of the company.

Already, Meta allows companies to run the so-called click-to-Message ads on Facebook and Instagram that direct users to Whatsapp, where they can work directly with businesses, according to CNBC. The exchange of messages between brands and consumers “should be the next pillar of our business,” Zuckerberg told analysts in April, adding that WhatsApp now has more than 3 billion monthly users, including “more than 100 million people”.