H Apple will no longer be able to advertise the Apple Watch watch as a “free carbon dioxide product” in Germany following today’s court ruling drawn up with environmentalists, considering that the US Technological Society misleading consumers.
Apple promoted the clock online as the “first free carbon dioxide product”, a claim that, according to a judges panel, is unfounded and contradicts competition law, according to a regional court announcement in Frankfurt.
Apple refused to comment on the decision, which can be appealed.
Apple based its allegation of carbon neutrality in a project running in Paraguay to offset carbon emissions by planting eucalyptus trees on rented land.
However, the Frankfurt Court ruled that rental for 75% in the project area has not been guaranteed for over 2029 and that the company could not guarantee the extension of these contracts.
The environmental organization Deutsche Umwelthilfe (DUH), which was the one that turned against Apple, welcomed the decision by characterizing the success against “green rinsing” (STS: Greenwashing is a regular marketing in which a company, organization or government has falsely friendly from what is actually, taking advantage of the increased environmental awareness of consumers).
Source :Skai
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