Elvis can leave the building.
According to the Las Vegas Review Journal, the licensing company that owns the rights to Elvis’ images and portraits has ordered Las Vegas chapel operators to stop using Elvis at themed ceremonies.
A suspension and termination letter from Authentic Brands Group (ABG) dated May 19 has been sent to several chapels in Sin City. In the letter, the company claims that mimicking the “king” is commercial exploitation and trademark infringement.
Elvis’s image is closely tied to the Las Vegas bridal industry, and officials fear this move could have widespread consequences for residents and businesses.
“It can destroy parts of our wedding industry.” “A lot of people may lose their livelihoods,” said Clark County Clerk Lin Goya, who is spearheading the city’s wedding marketing campaign.
The Las Vegas bridal industry generates $2 billion annually and accounts for a significant number of lightning-themed wedding ceremonies.
The letter states that if the “offending chapel” does not comply with the terms of the document within a week, the company’s lawyer will go to court. A week after shipping it was Friday. There is no chapel contacted by the company.
To avoid legal influence, at one of the weekend chapels, his lightning impersonator was replaced with a leather jacket, jeans, and a Fedora rock’n’roll themed ceremony.
One of the family chapels explained how they were already experiencing problems before the letter was over and over.
“We’re family owned and now we have a big dog,” said Kayla Collins, who runs LasVegasElvisWeddingChapel.com out of a chapel with her husband and a small heart. Here’s our bread and butter. I don’t understand. “Only in Covid, can we move forward again, and that happens.”
Manager Rod Musam said Graceland Wedding Chapel, which hosts 6,400 lightning-themed weddings a year, has yet to be noticed.
In the discontinuation letter, ABG said it would stop “the misuse of Elvis Presley’s personal names, likenesses, sound images, and other elements in advertising, merchandise, etc.” The letter states that “Elvis”, “Elvis Presley” and “King of Rock and Roll” are protected trademarks.
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Source: Metro
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