The US government and 8 states sued Google for an advertising monopoly

The US Department of Justice appealed against her today Googlewhich he accuses of monopolistic practices in its market online advertisingaccording to a court document.

The internet search giant is already facing other competition law prosecutions.

Google “used anti-competitive, prohibitive and illegal methods to eliminate or substantially limit any threat to its dominance of the technologies used in digital advertising,” the US government claims.

The Justice Department and eight states, including California and New York, are asking the courts to convict the California company of violating competition law, order it to pay damages and order it to cease operations. related to the sale of advertising space on the internet. As they explain in their lawsuit, Google controls both the technologies that “almost all websites” use to sell banners or pop-ups to advertisers, the tools used to buy those spots, and the market where they’re placed. the transactions.

“More than 13 billion ads are sold every day” online in the US, they point out. They also argue that Google has abused its dominant position to exclude its competitors, notably by “systematically bringing under its control the various digital tools used by publishers, advertisers and other market players.”

“The losses are obvious: website owners earn less and advertisers spend more,” the lawsuit states.

Google has already been ordered in the past, mainly by the European Union, to pay fines for violating competition law. In the US, a first lawsuit against it was filed in 2020 by a group of States, led by Texas.

RES-EMP

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