Ferrari has begun accepting cryptocurrency payments for its luxury sports cars in the US and will expand the program to Europe following requests from wealthy customers, its chief commercial officer told Reuters.

The vast majority of blue-chip companies have stayed away from cryptocurrencies, as the volatility of bitcoin and other such currencies makes them impractical to trade. Mixed regulations and the use of large amounts of energy have also hindered the spread of cryptocurrencies as a means of payment.

These companies include electric car maker Tesla, which in 2021 began accepting payments in bitcoin, the largest of the cryptocurrencies, but the company’s CEO Elon Musk stopped it due to environmental concerns.

Ferrari commercial director Enrico Galliera told Reuters that cryptocurrencies have made efforts to reduce their carbon footprint through the introduction of new software and greater use of renewable energy.

“Our goal of reaching carbon neutrality along our entire chain by 2030 is absolutely confirmed,” he said in an interview.

Ferrari pointed out that it made the cryptocurrency decision in response to requests from the market and dealers, as well as its customers who have invested in cryptocurrencies.

“Some are young investors who built their fortunes around cryptocurrencies,” he said. “Some others are more traditional investors who want to diversify their portfolios.”

Galliera did not say how many cars Ferrari expects to sell for cryptocurrency. He said the company’s order book is strong and full through 2025, but the company wants to test that expanding universe.

“This will help us connect with people who are not necessarily our customers, but could buy a Ferrari,” he said.

The Italian company, which in 2022 sold 13,200 cars at prices ranging from more than 200,000 euros to 2 million euros, plans to expand its cryptocurrency car purchase program to Europe by the first quarter of next year, and then in other regions where cryptocurrencies are legally accepted.