Hilton remains active on the platform through her personal account, where she has amassed 16.6 million followers
Paris Hilton’s entertainment company pulled an ad campaign from his X Elon Musk, just one month after announcing an exclusive partnership with the platform. It is another brand that is halting advertising spending on the platform over concerns about its anti-Semitism and pro-Nazi content.
“11:11 Media has taken the decision to immediately withdraw the campaign from the platformBruce Gersh, the company’s president and CEO, told CNN.
Paris Hilton’s 11:11 Media suspends an ad campaign on X one month after announcing a partnership with X; it’s unclear whether the partnership is still on (CNN)https://t.co/Vxywufup1Thttps://t.co/OQgCn6AXID
— Mediagazer (@mediagazer) November 22, 2023
Hilton’s company’s decision to pull its ad is a blow to X and the platform’s CEO, Linda Yaccarino, who announced a major advertising partnership with her just last month.
Yaccarino, the former head of ad agency NBCUniversal, which has been tasked with luring wary advertisers back to X despite Musk’s turbulent leadership, said Hilton is the “queen of pop culture” and described the partnership as “a new era”, which will be exclusively on X.
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Hilton remains active on the platform through her personal account, where she has amassed 16.6 million followers.
And IBM halted its ad spend on X after a report by progressive media watchdog Media Matters showed that its ad had run alongside pro-Nazi content on X. Other major brands, including Disney and Paramount, followed suit. example, but did not elaborate on why they pulled their ad spend from X.
Source :Skai
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