Monica Lewinsky will be the “face” of the “You’ve Got the Power” campaign to increase voter turnout as she was chosen by women’s fashion house Reformation, which works with Vote.org.

Monica Lewinsky, the anti-bullying activistfound in focus of media publicity in the 90s due to her relationship with President Bill Clinton.

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Monica Lewinsky has been tapped to front the company’s latest campaign which goal has to “remind” to the citizens their election “power”.

“Voting uses your voice to be heard and is the most defining aspect of democracy”, Lewinsky reportedly said on the company’s website. “If you want to complain about the next four years, you have to get out and vote.”

Monica Lewinsky -now a writer- she was only 22 when she became romantically involved with the then presidentwho was 27 years her senior.

News of their relationship dominated the US news agenda in 1998 and 1999.after the president initially denied them before admitting to “inappropriately intimate physical contact” with the White House intern.

In 2018, Lewinsky said their relationship constituted “abuse of power” on Clinton’s part, noting that he was “the most powerful man on the planet … with enough life experience to know better.”

Since re-emerging in the public eye in 2014, has regularly spoken out publicly against cyberbullying.

In the Reformation campaign Lewinsky appears in a leather trench coata bright red two-piece sweater outfit.

As part of the campaign, the Reformation website includes information about registering to vote. The company has also made a £20,000 donation to Vote.orgthe nation’s largest nonpartisan organization working to encourage people to participate in the voting process.