Banrisul (Bank of the State of Rio Grande do Sul) announces an image change process this Monday (23).
The name should remain the same, but the new brand positioning seeks to approach concepts of innovation and sustainability.
The so-called rebranding takes place in the wake of other investments by the institution.
This month, the bank inaugurated a data center, with an investment of R$ 83 million. It also signed recent partnerships with an insurance broker and a specialized customer service company to expand its operations in the card business in Santa Catarina.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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