After a series of changes brought about by the pandemic in drinking occasions, with the closing of bars and an increase in shopping at home, Brazilians are looking for more products with lower alcohol content.
The trend appears in a survey by Euromonitor, which points to a 43% growth in non-alcoholic beers in 2021 and a projection of another 37% increase this year.
The so-called RDT’s (drinks or beverages that are sold ready for consumption) had an expansion of 12%, driven by consumer demand for lower alcohol content and by the companies’ strategy in search of portfolio diversification, according to Euromonitor.
Wine, a drink that for years has been consolidating in the habit of Brazilians and reached a 21% increase in sales in 2020, recorded a drop of about 2.3% last year.
On the other hand, sparkling wines, champagnes and rosé wines showed a high of 22% last year. This growth can be explained by the exit from isolation and the desire to celebrate.
“In 2021 there was a consumption of revenge. As people were isolated at home for more than a year, they started to go out more to take revenge on Covid and sparkling wines and champagnes tend to be used in celebrations”, says Rodrigo de Mattos, analyst for Euromonitor’s beverage and tobacco area.
​Joana Cunha with Paulo Ricardo Martins and Gilmara Santos
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