32% will buy on Black Friday even if it generates debt, says research


A survey on Black Friday consumption intention shows that 32% of Brazilians should buy products that are cheaper even if this generates debt. Even with inflation on the rise, seven out of ten people said they plan to make some purchases during the date.

The survey was carried out by Instituto Locomotiva at the request of Fiserv, a payments and financial services technology company.

Of the 70% that will consume, 27% said they are willing to buy in this edition, while 42% said they are very willing. The day of promotions, which is already among the most important dates for commerce, takes place this Friday (26), but offers are already available on major physical and electronic commerce networks.

The survey polled 1,500 people over the age of 18 with internet access, from October 29th to November 3rd.

Even with pessimistic forecasts for this year’s date, a research note is that almost half of the population (43%) waits for the event to purchase products at cheaper prices.

According to the survey, 44% said they made searches and purchases online during the date; 30% look for information and promotions online, but buy in physical stores; 11% look for information in physical stores, but buying digitally; and 10% research and buy in physical stores.

Pix is ​​the payment method that should be used the most, mentioned by 49% of people who intend to shop. Close behind comes the traditional credit card (44%), followed by credit card on websites (41%), cash (26%) and virtual card (23%).

The projection is that the clothing category is the most sought after on Black Friday (46%), followed by electronics (44%), shoes (37%) and cell phones (34%). Historically, clothing and electronics are tied for the most purchased products, but the pandemic has expanded the search for electronic items as early as 2020.

According to projections by CNC (National Confederation of Commerce of Goods, Services and Tourism), sales this year should drop for the first time in five years. The date can move R$ 3.93 billion, the highest nominal level of sales (not taking into account inflation) since the event was incorporated into national retail in 2010.

With the discount for inflation, however, the projected volume for 2021 represents a drop of 6.5% compared to last year, the first retraction since 2016.


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