Economy

Panel SA: Brazilian consumer shows above-average satisfaction rate, says survey

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Brazilians demonstrate a sense of satisfaction in consumer relations above the global average, according to a survey by Binds.co, which monitors customer experience.

According to the survey, based on the NPS (Net Promoter Score) metric, which evaluates the percentage of promoters and detractors customers, the health area had a better evaluation with 83 in the indicator, above the average of 75.

The biggest difference is in the automotive sector, which reached 79 satisfaction in Brazil compared to 58 in the world.

The lowest score in the Brazilian market was that of the telecom sector (43), according to Leandro Cabral, CEO of Binds.

Joana Cunha with Paulo Ricardo Martins and Gilmara Santos

automotive sectorcarsconsumerconsumptionhealthleafmotorsporttelecomvehicles

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