The LGBT Pride Parade generated a return on media exposure of R$ 57 million, in coverage that took place in the main Brazilian newspapers, according to the IQEM-V (Media Exposure Quality Index).
According to the indicator, Folha was the vehicle that most promoted visibility about the event, representing 35% of the total published on actions involving the Parade since January.
“The message projected most prominently in the general press coverage was the defense and promotion of diversity, followed by the perception of political awareness, present in 27% of the approaches”, says the CDN, the data intelligence agency responsible for the research.
The index considers the exposure qualification by analyzing more than 30 criteria for each insertion, according to the agency.
Joana Cunha with Paulo Ricardo Martins and Gilmara Santos
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
