More purchases in supermarkets, fewer orders for delivery, greater consumption of fast food, rental of party clothes, cameras and microphones, in addition to more consultations with ophthalmologists. These are some of the highlights of the second quarter of 2022 according to the Consumer Behavior Analysis survey by Itaú bank, released this Tuesday (16).
The survey takes into account operations carried out with Itaú customers’ credit and debit cards, as well as amounts handled in Rede brand machines, which belong to the bank.
In the opinion of Mário Miguel, director of cards at Banco Itaú, the data reflect the hybrid moment of consumption: more consumers on the streets reactivate sales in physical stores (up 28% in value), although online consumption continues to grow due to convenience ( 43% advance.
“With more people in person, delivery consumption drops [recuo de 26% em valor] and fast food goes up [56%]”, says Miguel. In other words: those who return to face-to-face meetings are opting for cheaper food.
At the same time, supermarket purchases grew by 23% in value, although the average ticket dropped by 2%. In the period, purchases in installments in supermarkets advanced 4%. “Consumers have varied the number of points of sale, possibly in search of promotions and better prices”, says Miguel.
More supermarket and less delivery
Change in the amount transacted between the quarters (in %)
| Category | 2nd quarter variation. of 2022 on the 2nd quarter. from 2021 |
| supermarkets | 23 |
| fast food | 56 |
| delivery | -26 |
Source: Itaú
The survey pointed to an increase in retail trade: a 28% increase in the number of transactions in the second quarter of 2022 compared to the same period in 2021 and a 35% increase in the amount transacted.
Purchases in installments accounted for 52% of the total in the second quarter of this year, against 49% in the second quarter of 2021.
Pix already tied with debt
Pix as a payment option is already tied with debit, according to Itaú: 12% share for each method. Credit represents 76% of payments.
The survey also pointed to a 193% growth in the amount transacted for virtual cards and 136% for digital wallets. “It is the consolidation of the trend of digitalization of payment methods, including in search of greater security”, he says.
The return of the parties has heated up the clothing rental market: up 161% in value. The home office on some days of the week and the greater consumption by gamers guarantee an 82% increase in sales of cameras and microphones.
“The consumption of screens during the pandemic, by the way, is charging the bill now: there was a 73% increase in total payments to ophthalmologists and 21% in opticians”, says Miguel.
The survey also indicated a 287% increase in the value transacted in international tourism, with emphasis on the United States (26% share).
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