The president of the TSE (Superior Electoral Court), Alexandre de Moraes, denied the dissemination of propaganda by the Jair Bolsonaro (PL) government to encourage businesses to give discounts on products during “Brazil Week”
The campaign was launched by Bolsonaro in 2019 to function as a long Black Friday.
In response to the government’s request, the minister stated that there is no urgency and gravity to circumvent the ban on the dissemination of institutional advertising in the three months before the elections.
The president of the TSE said that the private sector can publicize the offers.
“Nothing prevents the interested sector from promoting it, with the adoption of other measures by the Public Administration other than the dissemination of the campaign, especially considering that it is a private partnership”, he declared.
On the 26th, Moraes released the propaganda about the September 7th celebrations. Before, he had vetoed the same play, but claimed that there was an error in the first decision.
Bolsonaro wants to give a show of force on the Independence holiday and bring together his most loyal electoral bases less than a month away from the first round.
The ban on advertising about “Semana Brasil” was signed on September 1st and published this Monday (5th).
The government’s special secretary for Social Communication, André de Sousa Costa, told the TSE that the objective of the “Brazil Week” campaign was to stimulate consumption “by mobilizing the retail sector”.
“The campaign will have a public utility tone, and will present a clear and easy-to-understand action command, with the objective of informing, guiding and mobilizing the population to go shopping, adopting this behavior that generates individual and/or collective benefits” , alleged Costa, in the request rejected by Moraes.
Under the argument of violating the Elections Law, the TSE has already vetoed statements by the Minister of Health, Marcelo Queiroga, with praise for Brazil’s work in the fight against Covid and in the campaign against monkeypox.
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