Apple’s new iPhones and watches arrive at a difficult time for consumers

Apple is expected to present this Wednesday (7) a new line of iPhone 14 models and Apple Watches that will test consumers’ willingness to upgrade their devices in the face of inflation and the economic crisis.

Analysts expect the company to announce at the “Far Out” event at its Cupertino, Calif., headquarters, a feature on the new iPhones that will allow you to send emergency messages using satellites.

In addition, analysts expect a family of iPhone 14 models with additional increments — slightly better cameras and processor chips and, essential to Apple’s results, prices $100 or more above last year’s models.

The world’s most valuable company is also expected to keep some older or less advanced models at lower prices. So far, Apple’s relatively affluent fan base has shown a willingness to continue spending despite high inflation. But the new models will be Apple’s sales anchor during the holiday shopping seasons in western markets at a turbulent time.

“Apple is not immune to economic weakness,” Bernstein analyst Toni Sacconaghi wrote in a note to clients.

This year’s iPhones should have the ability to send emergency messages over a satellite internet connection when Wi-Fi and mobile networks aren’t available.

Bob O’Donnell of TECHnalysis Research said the peace of mind of being able to send emergency messages may encourage Apple users to upgrade their phones to have satellite capability.

“While it’s not something you do every day, it will change your perspective on what you do with your cell phone,” he said.

Analysts are also expecting Apple to showcase a new lineup of Apple Watches, including an updated model called the SE and a Series 8 Watch. They’re also hoping for a new high-end watch called the Apple Watch Pro, which will likely include new features for athletes, targeting rival companies like Garmin Ltd.