A little less than three months before the next edition of Black Friday, about 60% of the merchants of the ecommerce platform Nuvemshop say they are worried about not being able to sell.
They are also wary of compromising their profit margins by offering discounts and facing shortages.
Only a third of retailers feel ready or very prepared, according to the survey.
Even so, almost half of the interviewed entrepreneurs expect a 30% increase in revenue in November compared to October, according to data from Nuvemshop.
Joana Wedge with Paulo Ricardo Martins and Diego Felix
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