In the dispute between Heineken and Ambev at Cade (Administrative Council for Economic Defense), it was time for Petrópolis to speak out.
Last week, Cervejaria Petrópolis went to give information on the process that is being processed in the body and said that Ambev acts in an anti-competitive way to conquer the market and abuses economic power to make competitors unfeasible.
The case runs in the body since March, when Heineken filed a request for a preventive measure against Ambev. The company accuses the rival of adopting anti-competitive conduct, establishing exclusive contracts with owners of points of sale across the country.
Cade denied the request at the end of July, but Heineken appealed, and the process remains active.
In its manifestation to the organ, Grupo Petrópolis reaffirmed Heineken’s positions. He said that it is not only operational efficiency or quality that determine the size of Ambev, but the exclusion of competition.
According to the company, Ambev adopts investment practices in establishments, such as donating tables and buckets of beer in exchange for exclusivity. It also says that there is a practice of buying spaces on gondolas with “high values involved”, requiring a minimum of 70% of spaces, in addition to aggressive prices.
In a note, Ambev states that its market practices are regular and comply with the legislation. It also says that it continues to monitor the indicators of the term of adjustment of conduct signed with CADE in 2015 to avoid unfair competition.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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