France sets delivery fee on online book sales to help stores fight Amazon

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France plans to impose a minimum delivery fee of 3 euros ($15) for online orders for books that cost less than 35 euros to level competition between independent bookstores and e-commerce giants, the government said on Friday. ).

A 2014 French law already prohibits free book deliveries, but Amazon and other big sellers like Fnac got around that by charging €0.01 per delivery. Local bookstores typically charge up to 7 euros (R$35) for shipping a book.

The law was passed in December 2021 to close the penny loophole through a minimum shipping fee, but the law cannot go into effect until the government decides the size of that fee. France will notify the European Commission of its plan and the minimum delivery fee will take effect six months after approval by the European Union.

The Culture Ministry said the three-euro fee — which includes taxes — cannot be circumvented through customer loyalty programs or bundled purchases of books with other items. The ministry added that, for orders worth more than 35 euros (R$ 178), online suppliers can still propose a delivery fee of 0.01 euros.

The French bookstore association SLF said in a statement on Friday that the €3 fee is insufficient as it means bookstores will still sell at a loss when sending books to customers. The organization appealed to the government to reduce French post office fees for sending books through bookstores.

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