The share of private label products continues to be maintained at high levels, namely at 15.9% in the nine months of 2022, with this particular category “running” with 12.8%.
The effect it has is obvious inflation in the consumption of products in Greek supermarkets, according to data from the research company IRI. In the period January-September 2022, the turnover of fast-moving consumer goods increased by 4.5%, which is due to price appreciation and not to an increase in demand.
Specifically, it was formed in €6.2 billion in the first nine months of 2022 from €6 billion in the first nine months of 2021. In the same time period, sales volume fell by 1.4% in the nine months of 2022 compared to the same period last year.
What IRI’s data shows in month-on-month comparisons is that the gap between the growth rate of sales value and sales volume is widening. Specifically, in September the sales value increased by 11.1% compared to last September. Accordingly, September sales volume was marginally up 0.3%.
At the same time, the share of private label products continues to be maintained at high levels and specifically at 15.9% in the first nine months of 2022, with this particular category “running” at 12.8%.
In relation to the three major categories of fast-moving consumer goods, IRI data shows that in packaged food sales value in the nine months increased by 4.9%, in personal hygiene and beauty products by 2.4% and in detergents/cleaners by 0.5% . However, sales volume in packaged foods is down 0.6%, personal hygiene and beauty down 4.7% and detergents/cleaners down 5.9%.
Regarding the 11 main product categories, an increase in sales volume was recorded in three, namely packaged foods (1.7%), snacks (1.4%) and non-alcoholic beverages (0.5%). On the contrary, a decrease in sales volume was noted in dairy products (4.6%), frozen foods (4.9%), cooking materials (0.7%), alcoholic beverages (5.6%), personal care items and beauty products (4.8%), personal hygiene items (4.5%), house cleaners/detergents (6.3%) and other household items (5.5%).
It is noted that the biggest price increases from the beginning of the year until September were recorded in cooking materials (10.8%), personal hygiene items (10.5%) and dairy products (9.3%).
RES-EMP
Read the News today and get the latest news.
Follow Skai.gr on Google News and be the first to know all the news.
I have worked in the news industry for over 10 years and have been an author at News Bulletin 247 for the past 5 years. I mostly cover technology news and enjoy writing about the latest gadgets and devices. I am also a huge fan of music and enjoy attending live concerts whenever possible.
