Black Friday: In the absence of real promotion, consumers buy shirts and the flag of Brazil

Research by the Brazilian website Reclame Aqui, on the morning of this Friday (25th) of Black Friday, pointed out that 77% of consumers had not yet made their purchases taking advantage of the date.

Of these, the majority (56%) still intend to buy, but are facing a problem already expressed in memes on social networks: lack of real promotion.

According to the survey, 47% of respondents said they did not find good discounts, while 16% said that this Black Friday is more expensive than last year’s event. For 20%, however, prices are within expectations and 17% found good discounts for what they were looking for.

The survey carried out until noon this Friday heard 1,000 users of Reclame Aqui.

For the complaints website, the fact that more than three-quarters of consumers (77%) had still not made their purchases until this Friday morning (considering that the turn from Thursday to Friday concentrates most purchases) – but that most of the half of them (56%) still intend to take advantage of the date – it indicates a planning and research behavior, without impulse purchases.

Among those who bought, there are two extremes, according to the website: 43% spent between R$100 and R$500 on products such as T-shirts, pants, shoes, perfumery and sneakers, for example. At the other end, 36% spent more than R$1,000 on items such as smartphones and TVs.

The vast majority (85%) are shopping online. In the virtual environment, some consumers are shopping on social networks (5.5%) and live commerce (2.7%). Physical stores received only 6.6% of the buyers in the sample.

How much have you already spent on Black Friday 2022?

Source: Claim Here

Surprisingly, the majority (57%) are not anticipating Christmas shopping and will wait to buy further down the line.

In the opinion of Fabio Carneiro, president of Promobit – a site that aggregates tips on ecommerce offers– Black Friday is being very different from expectations. “Some more desired categories such as TVs, notebooks and smartphones, did not have such aggressive discounts and disappointed users a little”, he said. “There were discounts, but nothing surreal or out of the curve.”

Even the games category, which presented a very aggressive average of discounts, was not as good as it could be, says Carneiro. The discounts didn’t come from the hottest games or next-gen consoles.

Galaxy S20 and iPhone 13 lead clicks on Google Shopping

Google’s Black Friday bulletin, released earlier this Friday afternoon, informs that the Brazilian shirt dominates searches for products on Google and clicks on Google Shopping. Searches for Brazil shirt increased 412% at 8 am, compared to the previous two hours.

In the last 24 hours, interest in the Brazilian flag on Google Shopping has doubled. Yesterday, Thursday (24), the date of Brazil’s debut at the Qatar World Cup, the term ‘vuvuzela’ dominated the searches.

According to Google, interest in smartphones is on the rise. The term iPhone 13 is among the top ten searches for products between 6 am and 8 am this Friday (25).

Clicks on Google Shopping involving the category grew 41% in the last 24 hours. In the period, of the 20 most clicked products in the mall, 10 are cell phones. Check out:

At the turn of Black Friday, interest in washing and drying machines skyrocketed on Google in Brazil. At 00:00 on Friday, searches for ‘wash and dry’ grew by 75% compared to the previous two hours. Among the searches for home appliances with the highest growth in the period, eight were related to the product.

The term ‘wash and dry’ was also among the 20 searches for products that generated the most clicks on Google Shopping between 10 pm on Thursday and 12 am on Friday.

Between 8 am and 10 am this Friday, the products that had the greatest growth in searches were notebook (+118%); air fryer (+103%) and microwave (+96%), compared to the previous two hours.