Panel SA: Carrefour announces new black entrepreneurs as network suppliers

Carrefour began promoting the first cases of brands of small black entrepreneurs who became suppliers of the network’s marketplace and physical stores of the group in São Paulo and Rio Grande do Sul, as part of the project to increase diversity in the supply of retailer.

According to the company, before starting to sell their products to the group, the entrepreneurs had 90 days of mentoring with Carrefour professionals, offered with the support of Afrobusiness, a non-profit institution for economic integration.

So far, the selected brands have been Makeda Cosmeticos, for products for frizzy and curly hair, Afra Design, for stationery, DaMinha Cor, which makes swimming caps, Madiba Pet, manufacturer of accessories for animals, and Made Tábuas, for barbecue utensils and kitchen.

“We want the inclusion of small Afro-entrepreneurs in Carrefour’s supplier portfolio, either for the insertion of products in our stores or in the provision of services”, says Tatiana Jorge, the group’s commercial planning manager.

According to her, the company offered legal support and supported the production of packaging and labels and the definition of brand strategy.

Carrefour intensified its actions to combat racism after the murder of João Alberto Silveira Freitas, who was beaten by security guards in the parking lot of a store in the chain, on the eve of Black Awareness Day in 2020.

In June, Carrefour signed a TAC (Term of Adjustment of Conduct) with the courts, worth R$115 million, in which it committed to promoting a series of measures, such as the establishment of an anti-racist plan and zero tolerance for discriminatory practices.

With Andressa Motter e Ana Luiza Tieghi