The monitoring by Ablos (association of smaller shopping mall stores) on the Christmas sales season this year has signaled that brands with consumer profiles in the C and D classes have already felt the effects of the weakening in the purchasing power of their customers, while those who sell to the higher classes celebrate their results.
The preliminary perception should bring little change after the shopping closes on Christmas Eve.
In addition to the crisis and inflation, which hamper sales, shopkeepers also lament the downsizing of actions that help attract customers to malls, such as promotions that exchange gifts for points accumulated in purchases and car draws.
“As the promotion fund used for this is formed by a percentage of the minimum rent paid by shopkeepers, usually 20%, the collection fell into the pandemic, because it had the discount for the closing period. It was like that last year,” says Mauro Francis, president of Ablos.
With Andressa Motter e Ana Luiza Tieghi
your subscription may be worth even more
Do you already know the advantages of being a Folha subscriber? In addition to having access to reports and columns, you have exclusive newsletters (find out here). You can also download our free app from the Apple Store or Google Play to get alerts on the day’s top news. Your subscription helps us to carry out independent and quality journalism. Thanks!
your subscription is worth a lot
More than 180 reports and analyzes published each day. A team with more than 120 columnists. A professional journalism that oversees the government, disseminates fruitful and inspiring news, counterpoints the intolerance of social networks and draws a clear line between truth and lies. How much does it cost to help produce this content?
sign the sheet
.
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
