American theater giant AMC has announced a new pricing model at its box office. Your tickets will have different values depending on the seat chosen by the customer, a practice used in other shows such as concerts and theaters.
According to the company, consumers will have to pay more if they want to watch the film in the seats located in the middle of the cinema room.
There will also be the standard option and a cheaper category for the worst seats, in the front row.
Sightline, as the new model is called, already works in some AMC theaters and, according to the company, the initiative will be expanded to the entire network in the US by the end of the year.
Joana Cunha with Paulo Ricardo Martins It is Diego Felix
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