XP announced this Tuesday (4) the signing of an agreement to acquire a strategic minority stake in the Suno Group, involving the independent analysis house Suno Research, the asset manager Suno Asset, among other content, data and analysis fronts. about the financial market. The amounts involved in the transaction were not disclosed.
According to a statement, the partnership will expand access to content about the financial market and leverage Suno’s development through the XP ecosystem, mainly accelerating the growth of Suno Asset.
Founded in 2016 as an independent investment analysis house at a time when interest in financial investments was growing strongly, Suno specialized in the development of free content, through analyses, news, books, courses, among others, and paid, such as reporting, recommended portfolios, and consulting. In 2021, Suno launched its own independent asset manager, Suno Asset.
Suno has around 280 employees, with approximately 150,000 customers on its platforms and an audience of over 12 million people on its portals and 6 million followers on its different social networks.
“Few people know about this, but Suno’s idea was practically born within Infomoney, when I produced content aimed at the long-term investor there. Now, with this strategic partnership, the Brazilian investor is the one who wins the most. Bringing together the proven intelligence of Suno’s market with the capillarity and distribution of XP Inc., which will allow the investor to have an unparalleled experience”, said Tiago Reis, founder of Suno, in a note.
The governance established between the two companies guarantees Suno total independence in its actions on all fronts. The closing of the transaction is subject to certain conditions precedent that are usual in this type of transaction.
“Partnering with one of the most exponents of content, analysis and management in the market opens the way to enhance the experience of investors from all platforms. It is the union of the largest Brazilian investment company with the largest independent authority on finance in the digital world of Brazil, with the objective of empowering and facilitating investor decision-making on all fronts,” said Karel Luketic, partner and executive director of XP.
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
