Last week, the Conar Ethics Council (National Council for Advertising Self-Regulation) recommended changing a Boticário campaign about a new fragrance line that, according to the company, has benefits proven by neuroscience that cause a feeling of relaxation for the users.
The brand claims in advertising that the perfumes were inspired by aromatherapy, a treatment based on concentrated oils extracted from leaves, roots and seeds.
Sought by Panel SA, Boticário claims that it made it clear in the advertising pieces that the line is only inspired by the practice of aromatherapy.
“The benefits, such as calmness, energy and relaxation, have been proven by neuroscience studies conducted by the HCD Research laboratory specifically on new products,” the company says in a statement.
According to the company, the supporting documents were submitted to Conar and there is still room for appeal.
with Mariana Grazini e Andressa Motter
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
