The Greek real estate market appears to be moving into a more mature and coordinated phase, with steady interest from investors, growing confidence and a clearer direction towards sustainable development. Despite perennial challenges, in legislation, housing and human resource adequacy– the climate appears stable. These conclusions emerged from the proceedings of this year’s Prodexpo 2025, where executives, institutions and market representatives agreed that Greece is entering a new period of maturity and transformation.

Positions from senior industry executives highlighted a market in transition, with strong interest from investors, but also obstacles that remain, from legislation and taxation to infrastructure shortfalls and the need to adapt to the green and technological age. Through the discussions, ten common axes emerged, which reflect the new phase of maturation of Greek real estate.

First and foremost, sustainability and artificial intelligence have ceased to be complementary tools and are now emerging as fundamental constants of the industry. Sustainability is recognized as a key tool for growth and goodwill, while Artificial Intelligence is already helping to improve the operation, maintenance and energy efficiency of real estate. New technologies are fundamentally changing the way buildings are designed, operated and managed, leading to a smarter and more sustainable ecosystem where energy footprint, data and performance are a common language for investors and managers.

Second, urban ambiguity continues to be a challenge to development. Developments around the New Building Regulation, off-plan construction and the complexity of approvals create delays that affect the stability of investments. Despite the digital improvements that have been achieved, processes remain complex and responsibilities fragmented. A common demand, almost unanimously, is the need for a modern, consistent and rapid urban development framework, with a stable institutional environment and clear rules.

Third, the housing issue is coming back with intensity. The lack of affordable housing is linked to taxation, the limited supply of new construction and the aging property stock. Upgrading and refurbishing the existing stock are emerging as the most realistic tools to meet real housing needs, while at the same time contributing to the revitalization of cities and the creation of new value. The renewal of the urban fabric goes through energy upgrading, small urban interventions and better utilization of the available space.

Fourth, despite the positive picture, the Greek market still needs to mature. Prices remain bullish and international interest is high, but fragmentation, shallow depth and the absence of large mature projects create limits. The creation of products that meet the demands of institutional investors and the enhancement of transparency are key conditions for sustaining growth. Institutional players are now looking for investment frameworks with consistency, clarity and perspective, elements that will allow the country to remain on the European map of attractive markets.

Fifth, the relationship between the State and the market needs redefinition. Efficiency requires better cooperation between state authorities, with an emphasis on simplifying and speeding up procedures. The idea of ​​a digital “one stop shop” for licensing came back as a proposal.

Sixth, the market faces a shortage of staff. The demand for technical occupations and skilled workers is increasing, but the supply remains limited. The interconnection of education with production, the utilization of new technologies and the facilitation of the legal importation of workers from third countries emerge as necessary adjustments. The market must invest not only in materials and technology, but also in human capital, which will determine the quality and speed of the projects.

Seventh, the institutional framework and confidence in transactions are key indicators of maturity. The digitization of processes and the improvement of institutional functioning have significantly strengthened the feeling of security in the market. At the same time, the gradual concentration of forces in the field of property management is considered a natural development, as it can create synergies, reduce costs and attract more quality capital. The strengthening of transparency and the stability of the rules are a common demand of all sides.

Eighth, investment interest in the Greek market remains high, but needs greater depth and consistency. Foreign and institutional investors still see Greece as a market of opportunity, but demand mature infrastructure and predictability. The strengthening of major urban renewals, such as the great project of Hellinikon, Piraeus, Thessaloniki and regional interventions, is directly linked to this demand. Greece, despite its small size, has the characteristics to function as a hub of investment stability, as long as it continues to improve the reliability and speed of its institutions.

Ninth, the market recognizes that innovation and technology adaptation is not just about design or management, but the entire value chain. From predicting maintenance with AI tools to managing energy consumption and leveraging smart data, technology is transforming the way we perceive real estate. Development companies that invest early in digital infrastructure, green standards and tailored ESG solutions will also be the ones to shape the new era.

Tenth and last, the next day of the Greek real estate market will depend on the degree of consistency and coordination of all sides, State, market, investors and society. Stability, sustainability, transparency and technological readiness are the new basis for development. Prodexpo participants agreed that Greece faces a critical decade, where decisions taken now will determine whether the country succeeds in consolidating its position as a mature and reliable Southeast European market.

These ten common conclusions reflect a market that is leaving behind the contradictions of the past and entering a maturing phase. Real estate in Greece is no longer a piecemeal activity with a short-term horizon, but an organization that develops with strategy, technological knowledge and ecological consciousness. This year’s event highlighted this transition clearly. A market that is transforming, combining investment and social responsibility, and seeks to stand equally in a European environment where sustainable development and innovation are not an option, but a condition.