In search of a diversification of the list of products and export locations, the CNA (Confederação da Agricultura e Pecuária do Brasil) arrives in the Middle East, a market with a growing population and income and highly dependent on agricultural products.
On the 13th, the confederation opens a representation in Dubai, in the United Arab Emirates, to support the producers participating in the Agro.BR project.
The project is the result of a partnership between CNA and Apex to enable international business for small and medium-sized farmers in various sectors, which include fruits, honey, coffee, dairy products, fish, mate tea, spices and others.
Businessmen from these sectors travel to Dubai to visit retail companies, get to know the free zone and to participate in the Gulfood food fair and the opening of the office.
Sueme Mori, coordinator of Commercial Intelligence at CNA, says that representative offices play an important role in understanding local intelligence.
They serve to define the profile of the region, to understand regulatory measures and food policy, in addition to generating business opportunities and the presentation of new Brazilian products.
In addition, they support the internationalization of Brazilian products and a gateway for small and medium-sized exporters. Traditionally, Brazil is very focused on its own market, she says.
The increase in exports by small and medium producers serves not only for the insertion of new products in the foreign market, but also for the development of regional economies. “We need to increase the culture of exports, which is currently very low,” says Mori.
The Middle East can be a fertile field for Brazilian products. Made up of 14 countries, the bloc has a population that has grown by 20% in ten years and totals 256 million people.
The region’s GDP (Gross Domestic Product) reaches US$ 2.7 trillion, and food imports are around US$ 95 billion a year. Brazil participated with US$ 7.2 billion last year.
As income grows in the region, imports acquire a different profile and include more elaborate products. Saudi Arabia, the United Arab Emirates and Iran are responsible for 51% of the region’s food imports.
The trend is towards greater dependence on food in these countries. The availability of arable land is practically zero in many of them. There is no water and the climate is desert.
Agriculture has a very small share of local economies, falling below 3% in most of them.
CNA, which already has offices in Shanghai and Singapore, now has three offices in Asia. Two are located on the premises of Invest São Paulo.
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