Determined to collide, and go “all the way” the research on the reduction of infant milk was stated by the Minister of Development, Kostas Skrekas, announcing measures soon for both the specific product and the misleading discounts that will lead to a reduction in prices.

Referring to a series of products, such as detergents, care products and baby milk, the Minister of Development emphasized to ANT1 that, “in a series of products, the prices to be higher than in other countries. We are studying measures to stabilize or reduce prices.” “We will take measures that correct the prices”, assured the minister.

In response to a related question, he said that, companies are obliged to inform the ministry of every revaluation they make.

Speaking specifically about baby milk, he said that, “when in 2011 its sale by pharmacies was liberalized, we saw the prices decrease, although they remained high. Looks like, that opening wasn’t enough. The four companies are being investigated, as are the distortions leading to the high price of infant milk. We will fight and take the research to reduce infant milk to the end.” “Measures will be announced soon for both misleading discounts and baby milk, specific measures which will lead to a reduction in prices on the shelves”, said the minister.

“We have a series of interventions that have led to a reduction in inflation, but this is not enough” acknowledged Kostas Skrekas, clarifying that, “we never said that the offers should be cut, we said that the prices should not jump and then offers are made” and reminded that the ministry imposed a large fine for the misleading discounts.

“In 2023 alone we have imposed 13.5 million fines for profitability issues. We see that, after their imposition, the lists are adjusted and the prices are reduced”, he said in this regard and admitting that “these are not enough, we have a series of new measures that we will announce shortly and we will see a series of products being reduced”.