Star of the House repeats the commercial success of BBB and sells all sponsorship quotas

Globo’s bet for the second half of the year, the reality show Estrela da Casa repeats the commercial success of BBB and has already signed all of its sponsors. There are 13 in total: Mercado Pago, L’Oréal, Budweiser, Perdigão, Mercado Livre, EstrelaBet, Comfort, Dove, Brilhante, Hellmann’s and Midea, Kwai and Ballantine’s.

Each of the main sponsors paid out R$45.9 million, which together amounts to R$229.5 million. Taking into account all sales made so far, Globo has already secured R$308.7 million from the program, which already yields a profit.

In total, 29 spaces have already been sold. Only one is vacant and the expectation is that it will be sold before the premiere, scheduled for Tuesday (13). The expectation is to exceed R$400 million.

The fact that the reality show is about confinement and has similar deliveries to what BBB does, in addition to being directed by JB de Oliveira, Boninho, was considered a facilitator for sales in the market.

Estrela da Casa will be presented by former BBB Ana Clara Lima, and has artistic direction by Creso Eduardo Macedo and Rodrigo Dourado, production by Maiana Timoner and genre direction by Boninho.

The attraction will be shown on TV Globo, with spin-offs on Multishow, and confinement broadcast 24 hours a day on Globoplay.