The Athenian Riviera in 2035 will be a world -class destination for home, investment and tourism. The value of the real estate will have increased significantly, making the area one of Europe’s most premium real estate spots, says Korina Saia, chief executive of Premier Realty.

In a note on the Athenian Riviera, there is a reference to the individual categories of buyers, the prospects and prices.

The interest

More specifically, the Athenian Riviera, according to Premier Realty, attracts different categories of buyers, such as:

1. Large investors & fund managers

• Investment funds and developers buy real estate for tourist exploitation (villas, hotels, service apartments).

2. LIGHT VEHICLE

• They choose premium houses in areas such as Vouliagmeni, Kavouri and Glyfada.

• Looking for security, privacy and luxurious lifestyle options.

3. Pensioners (mainly from abroad)

• Many European retirees (especially from Germany, the United Kingdom and Scandinavia) choose the Athenian Riviera for the Golden Visa, the climate and the low cost of living in relation to their country.

4. Young Professionals & Digital Nomads

• They prefer areas such as Glyfada, Elliniko and Kallithea due to the nearby distance from the center and the modern lifestyle.

• They are interested in modern apartments or co-living spaces

5. Families from Greece and abroad

• Greek and international families choose the Riviera to live the Mediterranean lifestyle and have quick access to the sea all year.

• prefer houses with garden or modern apartments

Current market trends – remains an opportunity at European level

In the southern suburbs of Athens there is a significant increase in real estate values. In 2024, prices rose by about 7.9%, while forecasts indicate continuous, though slower, increased by about 3% in 2025.

Despite recent price increases, the Athenian Riviera remains more accessible than other Mediterranean hotspots. Prices of luxury newly built properties range from 6,800 and 13,000 euros per square meter, compared to 30,000 to 60,000 euros per square meter in areas such as the French Riviera.

Average property prices per square meter, January 2025:

• Vouliagmeni: 7,441 euros

• Hellenic: 5,039 euros

• Glyfada: 5,100 euros

• Voula: 5,680 euros

• Sounio: 5,710 euros

• Weights: 3,820 euros

• Paleo Faliro: 3,800 euros

• Thorik Kalyvia: 2,520 euros

International Tourism and Investment Destination

It is reported that investments in hotels, marinas and tourist complexes over the next few years will have launched the value of the area. The Riviera will be hub for luxury yachting, gastronomy and international conferences. Demand for short-term rentals and second homes by Europeans, Americans and Arab investors will have increased.

Emphasis is also placed on the development of the region based on the principles of sustainability and standards of the new smart & sustainable urban development. At the same time, the upgrading of the coastal front changes the data of the area.

In particular, as stated:

• New developments will have green infrastructure, smart buildings and sustainable transport.

• The expansion of the subway to Elliniko and transport improvements will make the area more accessible.

• Riviera areas will combine high quality of life with environmental responsibility.

• Reforming the coastal avenue will improve traffic and create new pedestrian streets and bicycles.

• Marinas, such as Vouliagmeni and Alimos, will have international marine tourism centers.

• The coastal zone from Faliro to Saronida will provide a resort-style living.

The Greek as a game changer

Special reference is made to Hellenic, which is in full swing by Lamda Development.

• The Ellinikon, the largest urban development project in Europe, will have changed and radically upgrades the wider region.

• Luxury houses, 5 -star hotels, shopping malls and green spaces will also upgrade the image of the Riviera.

• It will attract, among other things, international businesses, high-network Individuals and high-income tourism.