Optimistic about the development of their companies over the next three years, despite the challenges facing the industry, the CEO of Technology and Telecommunications remain. However, according to KPMG’s CEO Outlook research, the integration of creative artificial intelligence (GEN AI) is the biggest challenge that businesses are called upon to manage.

Specifically, 40% of CEOs expect their companies to record revenue increase of from 0.01% to 2.49% in the next three years, although expectations are reduced by 5% compared to 2023. At the same time, the three The main challenges facing the industry include the adoption of Gen AI and other emerging technologies (55%), economic uncertainty (49%) and geopolitical complexity (49%).

The adoption of creative artificial intelligence The greatest challenge of the technology and telecommunications industry

With 78% of CEOs considering creative artificial intelligence top investment priority, this technology is emerging as a key lever for business transformation. It affects key areas such as productivity, marketing, product development and customer experience.

However, 55% of CEOS estimates that the integration of Gen AI is also the greatest potential risk to their businesses, which reflects concerns about the challenges that accompany its use.

ESG and Sustainable Development

The ESG agenda (environment, society and governance) continues to play a crucial role in business strategies. CEOs understand the importance of sustainable development and the need for alignment with environmental goals. Specifically, the percentage of leadership executives who are optimistic that they will achieve their goals for zero carbon balance by 2030, increased from 36% in 2023 to 46% in 2024.

“Almost three -quarters of CEOS Asked are optimistic about the development of their industry. In addition, creative artificial intelligence continues to present both challenges and opportunities for companies. The key to success, therefore, will be the steady focus on strategic planning in all functions of a company to ensure a digitally activated and viable business ready for the future ”, The study states.

KPMG’s CEO Outlook research in the 10th edition of this year confirms that the technology and telecommunications industry is at a critical juncture, where innovation and strategic adaptation to new technologies will determine the course of businesses in the coming years.

“Creative artificial intelligence is a clear priority of CEOSwith almost four out of five expecting investments in this area being direct investment. At the same time, however, more than half they consider its body to be integrated as the most important risk ”, The KPMG stresses.