A marginal increase of 0.60% on product prices in supermarkets in February 2025 compared to February 2024, but a 0.35% decrease in the 12 -month rolling compared to the previous year, the survey of the Retailing Institute of Consumer Goods (IELKA) records.

The international prices of cocoa and coffee certainly affect the categories of sweets and drinks, as well as the category of breakfast species, which includes many chocolate species.

In terms of seafood increases, it is the result of pronunciation and demand, with open seabing and fish farming sufficient to meet demand.

In relation to cheese and dairy, this is an expected development due to the reduction in animal capital in 2024, due to animal diseases.

The largest reductions were recorded in pet foods, detergents and cleaning items, and in several categories of “refrigerator” foods (butter, eggs, sausages, pastries, ready -made meals, etc.). The category of grocery stores including olive oil has a zero change. Fresh fruits and vegetables decrease -0.28%. Of the 23 categories of 10, 10 declined, 12 increase and one was unchanged.

In detail, the following conclusions came from the IELKA survey:

1. Inflation in supermarket chains is in the order of +0.60% in February 2025.

The February stabilizing tendency is due to small general changes and the interdependence of the impact by specific categories that are increasing due to conditions, such as categories related to cocoa and café and seafood, and to reductions that are constant many others.

2. Larger price reductions are recorded in categories:

  • Foods and items for pets: -7.08%
  • Detergents and cleaning items: -5.58%
  • Eggs, butter, broths: -1.58%
  • Sausages: -1.34%
  • Disposable items, households and party items: -1.20%

The reductions recorded are the result of both market normalization and a reduction in producer prices in some products

3. Larger increases are recorded in categories:

  • Cookies, chocolates, sugar: +5.47%
  • Breakfasts and drinks: +4.55%
  • Fresh fish and seafood: +3.19%
  • Appetizers, Alpine and other served species: +2.82%
  • Cheese: +2.06%

4. The reasons for which the trend of product prices are attributed to supermarkets:

* Inflation Defense. Prices have been restrained in the last twelve months in large grocery stores due to large volumes of products that are moving, economies of scale, their organizational readiness and private label products.

* The course of raw material prices in recent months in international markets and market normalization. International raw food indicators (eg FAO FOOD PRICE INDEX) record an increase in the mid -2024 in most cases. In cases such as coffee and cocoa, however, the effect is more intense.

* Government institutional interventions. Supermarket chains operate in a strict institutional framework (eg prohibition of promotions in the event of ratings 6969/2024). In March, the new Code of Conduct for Promotions is implemented.

* Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.

* High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.

* Influence of private label products. Private label sales shares are larger in large supermarket chains due to a widest range of code, and over the last two years they have been increasing.