Starring in real estate demand are hotels, not only in the popular and well -known areas of Greece but also in other parts of our country that are less well known abroad. In recent years, investor interest in hotels has become increasingly intense, as both the stable economic environment and the upward trend of tourism work in this direction.

Overall the hotels of Greece, according to FIEK data (Hotel Chamber of Greece) from 2020 to the present day they have exceeded 10,000 while in 2024 there was a 5.4% increase in 5 -star hotels compared to 2023 and 2.8% in 4 star respectively.

As the Lefteris SikalidisManaging Director of Real Estate Counseling Company and Chairman of the Committee of Real Estate & Development of the Hellenic-American Chamber, speaking to the Athens and Macedonian News Agency, there is interest in the market for mature projects, or in the markets that can be in place or in the markets or in the markets. Continental Greece, and there has been an interest in developing hotels from the beginning (however, this presupposes that there will be plans, relevant licenses and business plan).

“We believe that the increase in investment interest is related to the general economic stability that exists, and especially after Covid, the macroeconomic sizes of the economy seem stable and attractive, creating a favorable economic environment. More and more companies are expressing interest in investing. In hotels most of the time, the owner is another and another works. Therefore there is interest in both investors and operators and this is increasing. Ie In relation to 2023 there is an increase of 20%“, Notes Mr. Sikalidis.

According to Mr. Sikalidis, in addition to the well -known areas of interest, (Crete, Santorini Paros, etc.) they have begun to show interest and less known abroad areas such as islands with special complexion, the Peloponnese and other parts of mainland Greece and mainly in Greece.

“However, it should be emphasized that the choice for the purchase is very selective and carefully, as they buy properties that know that they will work. The 4 -star hotels are in the greatest demand While there is interest in resorts, city hotels and business hotels. The City Hotels mainly concern Athens and Thessaloniki, ”says Mr. Sikalidis.

He also points out, according to the recent Property Market Outlook of the Hellenic-American Chamber, “hotels are in the highest demand of all assets and it seems that Greece is turning into a” hotel destination “. However, with regard to the operation of hotels, what we lack and need, is more quality, that is, better services, accessibility, better amenities and overall experience. “Greece as a destination has a positive perspective because it has been left behind in the new developments, whether they were offices, other real estate, etc. All this, because now there is a” frenzy “that we believe will be balanced,” Mr. Sikalidis said.

The intense investment interest in real estate above 50 beds spoke and the Antonis MarkopoulosManaging Director of Digital Property Management Platform, who stressed that this interest is now shifting to other destinations (beyond Mykonos, in general the Cyclades, etc.) as in Crete, because it has the largest tourist season, but also inland and mainly in the Peloponnese and Peloponnese Great tourist season.

“The islands remain firmly in the center of interest For investors but now in some islands such as in Mykonos, Santorini, Rhodes, Corfu, demand is even greater tourist accommodation. In general, investment interest is for large hotels from large investment funds (some from London and Germany) and family offices.

Their priority is to buy a hotel and upgrade it. A classic example is the Omonia area where large brands bought old hotels and upgraded them, “Mr. Markopoulos said.

Athens is a destination with great dynamic and prospects, where, according to the president of the Athens – Attica & Argosaronikos Hoteliers Association, Eugene basilin the last three years there has been a great deal of interest from foreign brands in Attica. “This is positive, because it is more franchisee agreements but there are also traders. There is, of course, a “but”, of course, as in the possibility of a new economic crisis, there will be a risk that we will experience situations we have experienced in the past. That is to say, a new financial crisis, because there will be a much greater bid it will be even more difficult to smooth out the situation, “Mr. Vassilikos said, adding:” It is also important to mention the more general investments made in accommodation. This is something we need to see how far we want it and how much we want it. “