Almost all households (95%) buy food, in each category, from popular markets, once to twice a week and more than 8 in 10 are completely or quite satisfied with their experience in the popular market, as a whole.

These arise from an opinion research on the social and economic importance of the popular markets presented today by Metron Analysis CEO Stratos Fanaras at the 1st Congress of the Attica Popular Markets Agency on “The Present and Future of Popular Markets”.

The key findings of the research indicate that the popular market continues to serve its important economic and social role. 68% of respondents say their household visits the popular, and even 3 in 4 on a weekly basis and with a high index of total satisfaction, as more than 8 out of 10 are completely/quite satisfied with their experience in the popular market, which is also a social point.

The main reasons consumers prefer popular markets are a combination of quality and fresh products at affordable prices and in a wide variety, while over 8 out of 10 of them agree that seller service is characteristic of the popular market. On the other hand, the most basic reasons that other consumers do not choose the popular market are the non -convenient opening hours and the location, while the main problems identified by popular market professionals are the purchasing power of consumers and the increase in operating costs (shipping, supplies, taxes, taxes, taxes, taxes).

The global evaluation of popular markets, as noted, indicates that it is an important institution for the life of the city, which needs to be substantially supported. The challenges it faces are multidimensional, so the cooperation of all parties involved: consumers, professionals, local community.

More specifically:

– Consumers

49% of Attica residents, about 2 million, are basically shopping for its 271 popular markets, while 68% of both the popular markets and supermarkets.

70% buys fruits and vegetables and the rest buys fish, eggs, honey, nuts, clothing and footwear, home items, etc.

71% prefer popular markets due to quality and variety.

67% due to prices.

Up to 20 euros spends 27%

From 20-40 euros 48%

From 40-60 euros in 19% of consumers

83% say they are quite satisfied with the products and prices of the popular markets.

16% some satisfied.

1% at all satisfied.

As disadvantages of markets consumers consider the lack of parking, environmental safety and cleanliness.

Those who never shop from the popular markets consider 75% to do so if there were afternoon markets that would serve them.

– Sellers

As far as purchases sellers are concerned:

79% believe that today’s seasons are the worst of the last decades in terms of turnover.

61% think things will go for the worse and only 5% will go for the better.

75% believe that this bad situation is due to a decline in consumer purchasing power.

While 56% that is due to values ​​of prices

40% of sellers expect better days for their turnover.

30% of sellers expect recognition of their profession.

10% has no expectation.

2 out of 3 sellers are not happy with their profession.

60% of sellers prefers the schedule that today’s purchases operate: 8:00 – 15:30

40% with 9:00 – 17:00 hours

– Mayors

The mayors of Attica recognize the supply of popular markets to quality products and prices to citizens-consumers and acknowledge that the popular market is a meeting place and human contact.

They point out the problems created by the popular markets, the protests of the inhabitants of the streets where they operate.

Also, 6 out of 10 mayors accept the abolition of municipal fees for the residents of the markets where the markets operate, but they call for legislation so that they can do so. At the same time, they emphasize the failure to comply with the operating regulation of the markets by the sellers, in terms of attendance-retirement and cleaning. The big traffic problems created by market operation.

But despite the problems the mayors point out, they all want the continuation of the functioning of the popular markets.