The six -month rolling trends in FMCG retailing of the Consumer Retail Research Institute (IELKA) records the views of business executives on the main sectoral issues and challenges. The survey was conducted in June 2025 using a structured questionnaire and a sample of 130 senior and senior business executives (retail-almond supermarkets and FMCG suppliers) by the Directorate-General and Marketing Departments, sales. Markets, Finance, Informatics etc.

The results are raising the expectations of industry executives for the second semester 2025 which are summarized in:
• Increasing the value of sales in the 2nd month of 2025 (+1.7%) compared to 2024.
• Increase in sales volume in the second half of 2025 (+0.5%) compared to 2024.
• Increasing the level of the economic climate.

Regarding the sales expectations of the industry, a majority percentage of respondents are recorded 65% who believe that the value of sales in the industry will increase in the next half, with a small 12% who consider to decline. Average executives involved in the survey estimated that there will be an increase of 1.7% in sales in the second half of 2025 compared to the same six months of 2024. Also, executives estimate increase in sales volume (+0.5%) compared to the corresponding period of 2024.

The negative tendency recorded in assessing the evolution of the country’s financial situation in 2022-25 is reversed in this measurement. Specifically, in mid -2025, 27% believe that the financial situation has improved and the minority at 21% that it was getting worse.

Climate improvement

The economic climate has an increasing trend, which is due to the combination of executives’ estimates (sales, prices, financial conditions). In particular, the combination of increased sales and economic environment leads to this result. The index is recorded at 0.45, increased compared to the previous measurement and positive.

Among the issues examined are the assessment of the present financial situation of businesses. Businesses expect about the same financial result as 2024, 28% worse, 29% and 32% the same.

The rest of the sample companies, either do not yet have a clear picture or expect a change. Proceedings of 2 out of 3 companies in the retail industry and the food industry expect some profitability in 2025, while just more than 1 in 12 expect losses.

The specific results of executives’ views depict a prosperous but also particularly demanding business environment for food industry (industry and retail) with low growth rates expected for the near future, at least for the current year 2025.