Reduced by 0.35% were the product prices in supermarket In June 2025 compared to May 2025, as a survey by the Consumer Retail Research Institute (IELKA).

More specifically, the survey showed that the inflation In the supermarket chains is in the order of +1.78% in June 2025 in relation to the June 2024 (versus 2.47% in May 2025). It is noted in addition that the prices of June 2025 compared to the previous month May 2025 are recorded by a slight reduction of -0.35%. In total, the 12-month rolling (July 2024-June 2025) records a fixed price level of +0.25%.

Generally in the first half 2025 are recorded mild inflation Pressures (1.13%), which are attributed to international raw material increases (cocoa, meat, coffee).

Greater reductions price In June 2025, compared to June 2024, it was recorded in the categories: detergents and cleaning items (-8.28%), grocery food (-5.40%), stationery, cosmetics & personal hygiene (-3.13%), appetizers, alpastors and other served (-2.7%).

Older increases In June 2025, compared to June 2024, it is recorded in the categories: fresh meats (+10.80%), biscuits, chocolates, sugar (+10.19%), fresh fruits and vegetables (+7.55%), frozen species (+2.74%), dairy and juice.

According to IELKA, the greater reductions They were recorded in detergents and cleaning supplies and grocery foods due to the declining price in olive oil.

In relation to increases in fresh meats this is a development due first to the reduction In livestock in 2024because of the illness In most areas of the province and secondly, the increases in international prices in imported species and especially in the beef (it is noted that the majority of beef and pork consumed in Greece are imported). The international prices of cocoa and coffee certainly affect the categories of sweets and drinks. Increases in fresh fruits and vegetables have to do with the weather with the lowest temperatures of 2025 compared to 2024, as in 2024 the highest temperatures had brought the production of summer species much earlier, lowering prices for the season.

The reasons, according to IELKA, to which the tendency of broader product prices in supermarket prices are attributed are:

  • Inflation Defense. Prices have been retention in the last eighteen months in large grocery stores due to large volumes of products that are moving, economies of scale, their organizational-technological readiness and private label products.
  • Government institutional interventions. Supermarket chains operate in a strict institutional framework. It is noted that in March the new Code of Conduct for Promotions was implemented.
  • Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.
  • High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.
  • Effect of private label products. Private label sales shares are larger in large supermarket chains, due to a widest coding range, and over the past two years have recorded an increase.