Panos Kouvalis, General Manager of the Group of the Group, spoke about the Extraversion Strategy of the Interamerican Group with the entry of Anytime into the Romanian market in an interview with SKAI’s “informative” with Dimitris Economou and Akis Paulos, Akis Paulos, Akis Economou. “This expansion reinforces the regional role of INTERAMERICAN, which is now a pillar of growth for our parent, the Achmea Group, in Southeast Europe,” he said.

Anytime’s Success Story

As he pointed out, “we are practically utilizing a Greek digital model, which has been extremely successful in the last fifteen years.” A model that redefined the insurance experience in the field of car and home insurance and created new service standards. Proving that all that was built in Greece can be transported and successfully exported to other countries. We are now active in three markets – in Greece, Cyprus and Romania – which not only emphasizes our dynamics, but also significantly improves our know -how for the benefit of our customers. Extraversion strategy is, in itself, a powerful competitive advantage for Anytime. It enables us to continue to invest in speed, innovation and simplicity, enhancing our commitment to constantly improve consumer’s daily life.

The strategic step in the Romanian market

Romania’s choice was targeted and based on specific strategic criteria. Specifically, as Mr. Kouvalis explained, it is a very promising market of 19 million inhabitants and 8 million cars. A market in growth trajectory – it is characteristic that the means of economic sizes are corresponding to Greek. At the same time, it has impressive digital infrastructure and there is constant rise to e -commerce. “So you understand that all this is shaping a very positive environment,” he said. In addition, a gap is found in the digital car insurance field, as the relative share is low. “Therefore, there are conditions and space to grow dynamically.”

What do developments for Anytime’s brand signal

Extension outside the border opens new ways for Anytime. “We are essentially talking about a digital brand that is slowly consolidated by national to regional player. With 550,000 customers in Greece and Cyprus and a brand that is profitable and dynamic, we have won the bet on these two markets, “Mr Kouvalis noted. Now is the time to convey all this experience, service culture and the ability of our teams to be next to the customer, outward. “I insist particularly in the service part, because we have a customer satisfaction indicator close to 90%, while the Net Promoter Score (NPS) – which is essentially a customer recommendation indicator – surpasses 75 in Greece, when an average insurance company in Europe has around 35.” It is very important for us to constantly build the relationship of trust with our insureds. This is what we mean when we say “every moment more” – even through a simple contract. What can we do above? How fast can we send our road aid to serve the customer? How immediate can we compensate? We want to make a difference in people’s daily lives, even with a little movement.

Finally, the General Manager of Interamerican Group’s insurance works stressed that, strategically, this is a very important opportunity: to expand into larger markets and at the same time to learn from them. The Romanian market is digital ahead. And this challenge will help us become even better in Greece.

Below, the entire interview of Interamerican Group General Director of Insurance, Panos Kouvalis in SKAI’s “Information Broadcasting” 100.3.