Nine measures to shield the country’s tourism product and enhance its competitiveness is proposed by the Pan -Hellenic Federation of Hoteliers (POX) in a letter to Prime Minister Kyriakos Mitsotakis.

The Federation finds “a significant retreat of institutional attention to tourism”, as, as he points out, his contribution to the national economy tends to be given without the necessary continuity in enhancing its competitiveness, resulting in “already visible” consequences.

As pointed out, despite the individual positive indications, this year’s tourist season, in the vast majority of the country’s regions, showed signs of deceleration and the first indications for 2026 are not encouraging, as the market seems to be converted, especially to large cooperation with international marketers.

He stresses that the hotel industry is the backbone of Greek tourism, not only as a key provider of hospitality services, but also as an important employer.

In this context, Pox proposes to consider taking the following measures:

  1. Reduce VAT residence in order to converge both with the average of the European Union and with competitors in the Mediterranean sector.
  2. Reduce the end of climate crisis resistance and explicit prediction of its reciprocity. The amount resulting from the reduction should be covered by other sectors of the economy, as tackling climate crisis is a collective responsibility and cannot be borne exclusively by hotel businesses.
  3. Provision of mandatory municipal fees and transparency in its implementation.
  4. A reduction in insurance contributions, especially in sectors such as a hotel where employment relations are regulated by the BSE, with the result that the minimum remuneration paid is clearly higher than the legally reinforcement of EFKA revenue.
  5. Completion of the Special Spatial Planning for Tourism and Local Town Plans.
  6. Introducing a cooled -paid and short -term operation framework, which despite the initiatives taken lately has still operated uncontrollably.
  7. Reduce the cost of travel by limiting the tax burden on fuel.
  8. Increase in advertising expenditure.
  9. Upgrading and modernizing public infrastructure.