81% of citizens who took part in a survey in Greece prefer certainty over the possibility of greater profit when faced with investment options. This percentage, which results from the research of everyoneINVESTED in collaboration with Eurobank., which sheds light for the first time on the financial personalities of Greek investors, i.e. how they react to risk, loss and information.

Main findings for the Greek investor

• More diverse and younger: The research showed almost equal participation of men and women (47.7% women), with an average age of 42 years, much lower than that of the traditional investor. Both people with investment experience and new investors taking their first steps participated.

• Preference for certainty over risk:81% of Eurobank’s customers prefer certainty to risk for greater profit, slightly higher than the general survey sample. However, the average degree of risk aversion among Eurobank customers was lower, showing a more mature and balanced attitude towards risk.

• Losses “hurt” more than lost profits: As international studies show, Greek investors experience the loss more strongly than the joy of profit. The average loss avoidance ratio among Eurobank’s customers was 1.05, in line with international data.

• The framework determines the decisions: The study showed that people are more cautious when it comes to potential gains (79.8% preferred certainty), but less so when facing potential losses (47.3% preferred certainty). This shows how much context influences financial decision-making.

• Personalized and enjoyable experience drives engagement: The attractive and interactive design of the investor profile tool led to high participation and positive feedback, showing that the process can be both useful and enjoyable.

everyoneINVESTED’s methodology, based on behavioral science and decision-making, replaces static questionnaires with interactive options, through which the real reaction of the investor is recorded. Thus, the process of investor profiling becomes more accurate, and participatory.

Eurobank is already making use of the results of the research, with the EverydayInvest program as a typical example, which connects everyday consumption with micro-investing, allowing each user to automatically invest the rounded amounts from their purchases. The goal is to strengthen financial literacy and participation in the investment ecosystem through simple, daily habits.

The study was conducted from mid-June to mid-July 2025, collected more than 5,300 entries across Greece, of which 1,400 came from Eurobank customers.

The Greek study is part of a wider European initiative with corresponding investigations in Italy, France, the United Kingdom and Spain.

It is one of the largest and most representative specimens of the species in Europe.