Still in the acceleration of ecommerce boosted by the pandemic, food giant Arcor, owner and brands such as Tortuguita and Paçoca Amor, decided to bet on online sales for Easter this year.
According to the company, the channel received twice as much investment compared to the previous year. Partnerships were also made with specialized websites and platforms.
The expected growth is more than 10% compared to 2021. Easter represents 20% of the results of the chocolate category, says Arcor.
At Mondelez, owner of Lacta, expectations also rose in relation to ecommerce. In 2021, channel sales grew 91% compared to 2020 and now represent 12% of total Easter sales, up from 8% in 2020.
Nestlé also says that it projects expansion in the sales channel this year.
Joana Cunha with Andressa Motter and Ana Paula Branco
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