Horror movies are very successful in countries like the United States. But nowadays, in Brazil, they all seem like fairy tales. After all, consumers are often terrified when they read that Petrobras has defined a new fuel readjustment. Or in everyday activities, such as going to the supermarket, passing by the butcher’s shop or receiving the electricity bill.
In February, gasoline cost a nostalgic R$ 5,102. Today, it is already close to R$ 8 at gas stations in the South and Southeast regions. Do you honestly think that a killer toy is more terrifying than trying to fill the car’s tank, and getting ready to spend around R$300, if the price of gasoline is around R$7?
Many have had nightmares after watching the chainsaw massacre. No wonder, but how to compare this cinematic scare with having to prepare meals with bones (first and second), carcasses, chicken feet or fish heads? And how to contain the fear of paying more than R$ 100.00 for a gas canister, which doesn’t last the entire month.
The monthly electricity bill, which used to cost up to R$100, can now exceed R$300. Coincidentally, that amount mentioned in the second paragraph, to fill the car’s tank.
The most terrible thing, however, and then the terror becomes sadistic, is that people who still have formal jobs —with registration, vacations, 13th grade— do not get salary readjustments for inflation. Not counting the millions who can’t even get informal work.
Horror movies typically last 90 or 120 minutes. They have time to start and finish. And they are accompanied by popcorn. This movie we’re living in, however, will continue throughout this year, and is expected to move into 2022.
Ah, but it will end after the elections, an optimist would say. It depends on who gets the mission to manage this diligently produced and developed chaos. Even if you are someone prepared and with excellent intentions, you will have to dig up the rubble of this earthquake, before rebuilding the house.
Of course, people should compare prices, take advantage of promotions, and sign up for every possible and imaginable discount program. Even because the specter of inflation —that one does exist!— is haunting us all. It has already passed 10% in the 12-month accumulated in October.
In this scenario, I suggest cinemas and streaming that program funny and happy movies. The Brazilian consumer already has horror live and in color.
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
