With the skyrocketing cost of flowers in recent days, the wave of complaints from florists on the internet resulted in a movement in search of suggestions to circumvent the inflated Mother’s Day.
Florists pressured by prices arriving from the producer suggest that colleagues reduce the amount of flowers and reduce the size of the arrangements so as not to scare the consumer.
They also encourage the choice of cheaper varieties, such as dried flowers and foliage.
“There is a front of florists who chose not to work on Mother’s Day. They decided not to make products or sales, because they understood that in two weeks the flowers should go down. There was a florist who suggested vouchers. The other said that we can give gifts to mothers all year round, so you can expect to give gifts in a few days. It was a protest movement”, says florist Raquel Franzini.
According to her, who manages a social network profile that publicized demonstrations on both sides of the debate, the increase in some varieties exceeds 400%, and the situation is more critical in the North and Northeast regions, which still face the cost of shipping.
Renato Opitz, director of Ibraflor, which represents the producers, says that the scenario is a reflection of the impacts of the pandemic on production and the resumption of weddings and parties, which increased demand.
“We think it’s important that these same florists who are complaining also look for alternatives. If you don’t have a red rose now, choose another one, because next week or the next there will be a red rose”, he says.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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