The Obamas signed a deal with Spotify in 2019, with which they are in dispute, for an unspecified amount, but it is likely to be in the order of $ 30 million, the amount that Prince Harry and Megan Markle won the same year.
Barack and Michelle Obama, as the “Daily Mail” writes, they have concluded a multi-year amount agreement $ 20 million (!) With Amazon to create podcasts and broadcasts for its storytelling platform, Audible.
The Obama wants to appear in one eight-episode program, which for some bidders is not a significant commitment to justify a deal comparable to those closed for shows such as “SmartLess”, “Call Her Daddy” and “My Favorite Murder”. “These shows are weekly, and Higher Ground’s programs with the Obama were limited.
The Obama announced in 2019 their exclusive partnership with Spotify to release podcasts through their multimedia company, Higher Ground.
The company has created several podcasts since then, starting with “The Michelle Obama Podcast”, which features the former first lady talking to friends and family about relationships. Spotify said the show was one of its five most popular podcasts in 2020.
Higher Ground and Spotify had disagreements during their collaboration.
So much for it «The Michelle Obama Podcast» and «Renegades: Born in the USA», a show featuring conversations between Barack Obama and musician Bruce Springsteen, debuted exclusively on the platform. They were broadcast to other services months later. That exclusivity is why Spotify paid Higher Ground, but the Obama production company found that committing to a service limited its broadcast audience.
At the same time, the two sides disagreed on the number of broadcasts of the former president and the former first lady of the USAwith Spotify asking for more.
Audible will have exclusive preview rights to all podcasts created by Obama production company Higher Ground. But unlike Spotify, content will be shared across multiple podcasting platforms.
The Obamas signed their agreement with Spotify in 2019 for an unspecified amount, but it is likely to be in the order of $ 30 million, the amount that Prince Harry and Megan Markle won the same year.
Both Obama and Audible welcomed the dealsaying they look forward to using the storytelling platform to inspire others.
«“At Higher Ground, we have always tried to bring out the voices that are worth hearing, and Audible is investing in realizing this vision with us,” Barak said in a statement. “I look forward to working with them to tell stories that are not only fun but also inspiring.». For her part, Michelle stressed that “we will do everything we can to ensure that our stories reach the people who need to hear them».
