Poses of the blow-up dolls range from standing at attention with arms outstretched, triumphant, to shapeless masses on the ground
Her cheerful kinetic sculptures Rosie McGinn they have been displacing the display mannequins from his boutique for a few days now Balenciaga in Manhattan. For Fall 2022 models, the fashion house chose inflatable kinetic sculptures.
“For me, the excitement lies in the fact that you have no idea how they will turn out,” said the 28-year-old British artist. “They always look a little weirder than you imagined,” added the latest artist to take part in Balenciaga’s Art in Stores initiative (previous participants include the likes of Anna Uddenberg and Tejo Remy). “Honestly, when I got the email from them, I had to send it to my partner to confirm it’s real. It was a new experience to work in fashion instead of the art worldhe confessed.
The poses of the blow-up dolls vary from standing at attention with arms outstretched, triumphant, to shapeless masses on the ground (a timer triggers their deflation). This transition from the joyfully bouncy to the grotesquely formless is one of the reasons that draws McGinn to this particular medium of artistic expression. “It’s like ten seconds of joy and then two seconds of deflation. The play talks about the people who always want to chase their high and then the reality of disappointment“, he clarified.
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