Beyoncé and the Art of Online Discretion

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“In my career I have deliberately set limits. It’s easy to lose yourself very quickly in this industry,” the singer revealed

It was no coincidence that Beyoncé’s TikTok debut in mid-July happened to coincide with the release of her new album, ‘Renaissance’. So far, she’s uploaded all of her music to the platform and shared a video of several fans dancing to her latest single, “Break My Soul.”

In less than two hours, he had over three million followers. However, just like on her Instagram account, she doesn’t follow anyone. Not even Ivy Park, the sportswear company he founded in 2016, as “El Pais” writes.

At this stage in her career, no one expects the singer to star in viral dances or have her family participate in the day’s TikTok challenge. No one knows who her closest friends are, what the inside of her numerous properties are like, or how she spends her free time outside of the recording studio or off stage.

Unlike Madonna, avid Instagrammer, or Doja Cat and Azealia Banks, who fuel social media, the Beyoncé has adopted a completely different strategy. Despite the fact that she is world famous, nobody knows anything about her daily life.

I’m grateful to be able to choose what I want to share”reported Harper’s Bazaar. “One day I decided I wanted to be like Sade and Prince. I wanted the focus to be on my music, because if my art isn’t strong enough or meaningful enough to keep people interested and inspired, then I’m in the wrong business. My music, my movies, my art, my message, that should be enough».

In the same article, Beyoncé revealed: “In my career I have deliberately set boundaries. It’s easy to lose yourself very quickly in this industry. Much of who I am is reserved for the people I love and trust».

This separation between her public and private image goes way back for the singer. Actually, it started in 2003, after the huge success of the single “Crazy in Love”. “I don’t want to get addicted to fame“, he declared at the time to “Rolling Stone”.

However, the biggest turning point came in March 2011. Three months before her album was released, she fired her first and only manager to date: her father, Mathew Knowles. “When I turned 18 and started to handle my own business more, he was shocked.” he confessed in the documentary “Life Is But a Dream”. “We used to fight sometimes and it took about two years – until I was 20 – for her to realize: ‘She’s an adult now and if she doesn’t want to do something, I can’t make her do it.'”».

Once she achieved her longed-for creative independence, Beyoncé was able – finally – to control her own image. But despite all that, she hasn’t shied away from controversy, most notably in 2014 when, right after the MET Gala, her sister, Solange, got into an argument with her husband, Jay-Z, in the elevator of the Standard Hotel in New York. York, in the presence of Beyoncé. The video was leaked by TMZ a few days later and fueled countless rumors, mostly due to her lack of reaction.

Ever since the couple married on April 4, 2008, there have been rumors in the American media about alleged infidelities on the part of Jay-Z. These were met – initially – with silence. However, that changed on April 23, 2016, with the release of the album ‘Lemonade’, an album that saw Beyoncé not only addressing her marital crisis, but also going so far as to name one of her husband’s mistresses in the song “Sorry,” calling Becky, “with the nice hair.”

America’s most enigmatic pop icon has kept speculators and analysts at bay. And this is the success of…

https://www.youtube.com/watch?v=FW4Xg3hl3rE

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